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Investment outcomes are not determined by investment performance – they’re determined by investor behavior, which is volatile and cannot be predicted. It can be disconcerting as an investor to watch the markets move and shift due to things out of your control, but it’s always in your best interest to remain focused on your goals.

Our job at True North is to prevent our clients from buying at the false summits of greed (high prices) and selling in the valleys of fear (rock-bottom prices). This investment approach helps you stay focused on your goals and take advantage of the mountain of growth over the long term.